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Wire Gentle & Wire Tough

Visionary design combining softness, and strength

Wire is a pioneering rug developed by Studio Linse, which offers an elegant fusion of structure, material and colour. It is the first rug to feature Tencel®, an innovative material made from eucalyptus wood from a replanting project. Surprisingly soft to the touch, it has, as its name suggests, a high-tech, metallic expression.

There are two versions of Wire, which are both made from a combination of wool and Tencel®: Wire Gentle and Wire Tough. The difference between them is the amount of Tencel® in the yarn.

Wire Gentle is constructed with basic yarns made from one thread. Made from 50% wool and 50% Tencel®, it features playfully intertwining loops, which gives it a vibrant expression.

Made from 70% wool and 30% Tencel®, Wire Tough also features a looped surface but is made using thicker yarns, consisting of three threads. This gives it a more robust look than Wire Gentle. In addition, the percentage of Tencel® varies between the yarns used in its construction, which creates eye-catching differences in colour and shine across its surface.

Studio Linse - Paul Linse

Paul Linse graduated with distinction from the Design Academy in Eindhoven in 1987, where he started teaching ten years later. In 1999 he set up Studio Linse in Amsterdam, which is focused on interior design concepts, ranging from commercial and public spaces to smaller projects like private yachts. He has been responsible for furnishing several significant public buildings, such as Van Fishes, Schiphol Airport, the Amstelkwartier Hotel in Amsterdam, and the IBG head office in Groningen.

Paul Linse

“An interior is like clothing: it is both functional and aesthetic, it has the power to affect your daily life, and it conveys a personal statement.”

Celebrated Dutch designer Paul Linse works across

several fields, including interior concept design for private, commercial and public spaces, furniture design, and

textile design.

For Paul Linse, the consumer is always the focal point, whether he is designing a large international airport, retail environment, or a restaurant. He explains: “In the 21st century people are spending a significant part of their daily life in public spaces, while still craving comfort and security. Therefore creating intimacy within larger spaces is always key to my designs. In this way, waiting time becomes quality time.”

Paul Linse graduated with distinction from the prestigious Design Academy in Eindhoven in 1987, where he would later return to teach interior design. After graduating, he worked as a design editor for leading design and decoration magazines, as well as designing tapestries and furniture.

In 1999, Paul Linse founded Studio Linse. Located in the heart of Amsterdam, the company develops a wide range of interior design concepts, ranging from private yachts to much larger public and commercial spaces.

Since its inception, Studio Linse has been responsible for developing several acclaimed interior design projects, including restaurants in Copenhagen and Cairo, the ‘Schengen Lounge’ at Schiphol Airport, the Amstelkwartier Hotel in Amsterdam, and the new Dutch High-Speed Railway stations.

In 2011 Studio Linse collaborated with Danskina on the development of the pioneering rug ‘Wire’. This is the first ever rug to be made from Tencel®, an innovative material made from eucalyptus wood from a replanting project.

Besides his work at Studio Linse, Paul Linse regularly gives seminars and lectures tailored to businesses and design professionals. He is also a frequent guest on Dutch television. In 2010 he was named the second most influential

interior architect in the Netherlands by Esquire magazine.

In 2011 he was nominated as the ‘Best Professional’ working in the field of ‘Living’ by the largest publisher of lifestyle magazines in Holland.