Design Director

Hella has been a leading figure in the product design world since her early work for
Droog, the Dutch design collective, and now at her Berlin-based studio Jongeriuslab,
where material research largely determines design direction. A collaborator of
Maharam’s since 2002, Hella’s clients also include KLM, Nymphenburg, IKEA,

Royal Tichelaar Makkum, and Vitra. Approaching industry from the perspective of
craft, and with a keen focus on colour and materials, Hella is a perfect fit for Danskina.


Danskina was founded in the Netherlands by Piet and Ina van Eijken in 1973. Since its
inception, Danskina has gained a global reputation for quality and innovation, for its
revival of long-lost production methods, and for its pioneering use of colour, materials,
structures and techniques. Design has always been central to the brand, having
previously worked with renowned talents like Ulf Moritz, Studio Linse, Giulio Ridolfo
and Cristian Zuzunaga.


As Design Director, Hella will take Danskina in a new direction, bringing a strong focus
on R&D to create innovative floor coverings for both contract and residential use.


The first products of Hella Jongerius for Danskina will launch at imm cologne 2014.

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