Salone Internazionale del Mobile

Danskina launches its first collection of Hella Jongerius as
Design Director of Danskina at Salone Internazionale del Mobile. 

Now under the joint leadership of longtime partners Kvadrat and
Maharam, Danskina will launch the first rug collection from the
hand of its new Design Director, Hella Jongerius, this Salone.
Consisting of four new designs, the launch marks a new direction
for the brand, bringing a strong focus on R&D to create innovative
floor coverings for both contract and residential use. 

Hella Jongerius’ first designs for Danskina include Cork & Felt,
Bold, Duotone, and Multitone

Cork & Felt is an innovative design that combines two materials that
are rarely seen together – cork and wool – and even less often used
on the floor. The result is a rug that is as practical as it is beautiful:
the coloured lines of the felt are arranged alongside the cork,
resulting in an interesting rhythm of irregular stripes. 

Bold, Duotone and Multitone are all made from 100 percent pure
New Zealand wool and are hand woven by skilled weavers in India.
Thick, warm and highly tactile, they each feature an appealing
irregularity that comes from processes used in their making. 

These four rugs celebrate the beauty to be found in simplicity and
in hand-made imperfection, and represen 
Danskina’s commitment
to design, material innovation and skilled craftsmanship. 


8 – 13 April 2014
Milan Fairgrounds, Rho (Milan)
Pavilion 16, Stand: D20
Tue – Sun, 9.30 am – 6.30 pm

For further information please contact



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